MARVEL USING TONY STARK TO SELL INC. HULK!

I just saw the Incredible Hulk trailer today that starts off with General Thunderbolt Ross talking with Tony Stark. My first reaction: damn - now that's smart promotion. Use the movie that took everyone by surprise to sell the movie that has a tough act to follow.

It's a shame Marvel Studios will lose this momentum in 2009 because of the writer's strike.

Warner Bros.! Wake up!